Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this workshop, you should be able to:

  • Understand in-person sales

  • Explain the sales funnel

  • Explore sales techniques

  • Develop loyalty

  • Identify ways to build a customer base

Course curriculum

  • 1

    Module One: Getting Started

    • Getting Started
    • Workshop Objectives
  • 2

    Module Two: In-Person Sales

    • In-Person Sales
    • Definition
    • Benefits
    • Cost
    • Effectiveness
    • Case Study
    • Module Two: Review Questions
  • 3

    Module Three: Examples of In-Person Sales

    • Examples of In-Person Sales
    • Sales Call
    • Retail
    • FaceTime
    • Meetings
    • Case Study
    • Module Three: Review Questions
  • 4

    Module Four: Sales Funnel

    • Sales Funnel
    • Generate Leads
    • Nurture Leads
    • Acquire Customer Base
    • Expand Customer Base
    • Case Study
    • Module Four: Review Questions
  • 5

    Module Five: Prepare

    • Prepare
    • Effective Methods to Generate Leads
    • Know Your Customer
    • Practice Sales Conversation
    • Set Goals
    • Case Study
    • Module Five: Review Questions
  • 6

    Module Six: Presentation

    • Presentation
    • Determine Venue
    • Stay on Point
    • Tie the Information to Customer Values
    • Refer to Past Conversations
    • Case Study
    • Module Six: Review Questions
  • 7

    Module Seven: Engage

    • Engage
    • Emotional Intelligence
    • Allow Evaluation
    • Overcome Objections
    • Incentives
    • Case Study
    • Module Seven: Review Questions
  • 8

    Module Eight: Commitment

    • Commitment
    • A Verbal “Yes”
    • Maintain Connection
    • Remind Customer of Value
    • Call to Action
    • Case Study
    • Module Eight: Review Questions
  • 9

    Module Nine: Sale

    • Sale
    • It Isn’t Over Till It’s Over
    • Make the Process Easy
    • Close with Exceptional Service
    • Thank and Reward
    • Case Study
    • Module Nine: Review Questions
  • 10

    Loyalty

    • Loyalty
    • Continuity Programs
    • Special Rewards
    • Handwritten Cards
    • Remain Relevant
    • Case Study
    • Module Ten: Review Questions
  • 11

    Module Eleven: Expand

    • Expand
    • Word of Mouth
    • Networking
    • Meetings
    • Clubs
    • Case Study
    • Module Eleven: Review Questions
  • 12

    Module Twelve: Wrapping Up

    • Wrapping Up
    • Words from the Wise
    • Quick Reference Sheet Download - In-Person Sales

Investment

Investing in yourself is one of the best return on investments you can have.