Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this workshop, you should be able to:

  • Network for success

  • Manage “Meet and Great” opportunities

  • Dress for success

  • Write effectively

  • Set goals

  • Manage media relations

  • Plan issue and crisis communication

  • Use social media

  • Deliver effective employee communication

Course curriculum

  • 1

    Module One: Getting Started

    • Getting Started
    • Workshop Objectives
  • 2

    Module Two: Networking for Success (I)

    • Networking for Success (I)
    • Creating an Effective Introduction
    • Making a Great First Impression
    • Case Study
    • Module Two: Review Questions
  • 3

    Module Three: Networking For Success (II)

    • Networking For Success (II)
    • Minimizing Nervousness
    • Using Business Cards Effectively
    • Remembering Names
    • Case Study
    • Module Three: Review Questions
  • 4

    Module Four: The Meet and Greet

    • The Meet and Greet
    • The Three-Step Process
    • The Four Levels of Conversation
    • Case Study
    • Module Four: Review Questions
  • 5

    Module Five: Dressing for Success

    • Dressing for Success
    • The Meaning of Colors
    • Interpreting Common Dress Codes
    • Deciding What to Wear
    • Case Study
    • Module Five: Review Questions
  • 6

    Module Six: Writing

    • Module Six: Writing
    • Business Letters
    • Writing Proposals
    • Reports
    • Executive Summaries
    • Case Study
    • Module Six: Review Questions
  • 7

    Module Seven: Setting Goals

    • Setting Goals
    • Understanding Goals
    • SMART Goals
    • Helping Others with Goal Setting
    • Case Study
    • Module Seven: Review Questions
  • 8

    Module Eight: Media Relations

    • Media Relations
    • Television
    • Print
    • Web Presence, Blogs & the Internet
    • Case Study
    • Module Eight: Review Questions
  • 9

    Module Nine: Issues and Crisis Communication Planning

    • Issues and Crisis Communication Planning
    • Gauging the Impending Crisis Level
    • Providing Feedback and Insights
    • How Information Will be Distributed
    • Tracking the Overall Effect
    • Case Study
    • Module Nine: Review Questions
  • 10

    Module Ten: Social Media (The PR Toolkit)

    • Social Media (The PR Toolkit)
    • Blogs
    • Wikis
    • Podcasts
    • Social Bookmarks
    • RSS Feeds
    • Case Study
    • Module Ten: Review Questions
  • 11

    Module Eleven: Employee Communications

    • Employee Communications
    • Verbal Communication
    • Non-Verbal Communication Skills (Body Language)
    • Email Etiquette
    • Negotiation Skills
    • Making an Impact
    • Case Study
    • Module Eleven: Review Questions
  • 12

    Module Twelve: Wrapping Up

    • Wrapping Up
    • Words from the Wise

Investment

Investing in yourself is one of the best return on investments you can have.