Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this workshop, you should be able to:

  • Define your image.

  • Control your image.

  • Understand how to sharpen your brand.

  • Use social media appropriately.

  • Manage your brand in a crisis.

  • Develop a professional appearance.

Course curriculum

  • 1

    Module One: Getting Started

    • Getting Started
    • Workshop Objectives
  • 2

    Module Two: Defining Yourself (I)

    • Defining Yourself (I)
    • If You Don’t, They Will
    • Brand Mantra
    • Be Real
    • SWOT Analysis
    • Case Study
    • Module Two: Review Questions
  • 3

    Module Three: Defining Yourself (II)

    • Defining Yourself (II)
    • Pillars
    • Passions
    • Define Your Strengths
    • The Three Cs
    • Case Study
    • Module Three: Review Questions
  • 4

    Module Four: Controlling and Developing Your Image

    • Controlling and Developing Your Image
    • Clear and Defined
    • Consistent Image
    • It Takes a Commitment
    • Live It Every Day
    • Case Study
    • Module Four: Review Questions
  • 5

    Module Five: Personal and Professional Influences

    • Personal and Professional Influences
    • Corporate and Personal Integration
    • They Will Influence Each Other
    • Be a Professional
    • Build Rapport
    • Case Study
    • Module Five: Review Questions
  • 6

    Module Six: Sharpening Your Brand

    • Sharpening Your Brand
    • Blogging
    • Authenticity Is Key
    • Transparency
    • Networking
    • Case Study
    • Module Six: Review Questions
  • 7

    Module Seven: Appearance Matters

    • Appearance Matters
    • First Impressions
    • Rise Out of the Crowd
    • True Reflection
    • Dress for Success
    • Case Study
    • Module Seven: Review Questions
  • 8

    Module Eight: Social Media (I)

    • Social Media (I)
    • Needs Constant Monitoring
    • Security
    • Have an Objective
    • Promote
    • Case Study
    • Module Eight: Review Questions
  • 9

    Module Nine: Social Media (II)

    • Social Media (II)
    • It’s a Tool
    • Content is King
    • Have a Gimmick
    • Don’t Ignore Any Mentions
    • Case Study
    • Module Nine: Review Questions
  • 10

    Module Ten: Brand Management During a Crisis

    • Brand Management During a Crisis
    • Caught in a Bad Spot?
    • Never Burn a Bridge
    • Information
    • Monitor and Respond
    • Case Study
    • Module Ten: Review Questions
  • 11

    Module Eleven: Branding Personality Traits

    • Branding Personality Traits
    • Identify Your Unique Values
    • Be Bold
    • Think Outside the Box
    • Fail. Learn. Repeat.
    • Case Study
    • Module Eleven: Review Questions
  • 12

    Module Twelve: Wrapping Up

    • Wrapping Up
    • Words from the Wise

Investment

Investing in yourself is one of the best return on investments you can have.