To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees to feel free to network while staying focused at work.
Learn the meaning of social media
Learn different ways social media is used and altered
Build and maintain a social media policy
Keeping your social media secure
Establishing rules for social media company posts
Discover the benefits and pitfalls of using social media
Getting Started
Workshop Objectives
What is Social Media?
Online Communities
User Created Content
Information Sharing
Communication Tools
Case Study
Module Two: Review Questions
Defining Your Social Media Policy (I)
It Should be a Living Document
Choosing an Information Officer
What Can and Cannot Be Shared
Legal and Ethic Specifications
Case Study
Module Three: Review Questions
Defining Your Social Media Policy (II)
New Hire Orientation
Let Common Sense Guide You
Nothing Offensive
Rules on Soliciting and Personal Posts
Case Study
Module Four: Review Questions
Creating a Living Document
What is a Living Document?
How Often is it Revised?
Who Will Be in Charge?
Change Management
Case Study
Module Five: Review Questions
Keeping an Eye on Security
Password Rules
Needs Constant Monitoring
Keeping Information Confidential
Protecting Intellectual Property
Case Study
Module Six: Review Questions
Investing in yourself is one of the best return on investments you can have.
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