Workshop Objectives

To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees to feel free to network while staying focused at work.

  • Learn the meaning of social media

  • Learn different ways social media is used and altered

  • Build and maintain a social media policy

  • Keeping your social media secure

  • Establishing rules for social media company posts

  • Discover the benefits and pitfalls of using social media

Course curriculum

  • 1

    Module One: Getting Started

    • Getting Started
    • Workshop Objectives
  • 2

    Module Two: What is Social Media?

    • What is Social Media?
    • Online Communities
    • User Created Content
    • Information Sharing
    • Communication Tools
    • Case Study
    • Module Two: Review Questions
  • 3

    Module Three: Defining Your Social Media Policy (I)

    • Defining Your Social Media Policy (I)
    • It Should be a Living Document
    • Choosing an Information Officer
    • What Can and Cannot Be Shared
    • Legal and Ethic Specifications
    • Case Study
    • Module Three: Review Questions
  • 4

    Module Four: Defining Your Social Media Policy (II)

    • Defining Your Social Media Policy (II)
    • New Hire Orientation
    • Let Common Sense Guide You
    • Nothing Offensive
    • Rules on Soliciting and Personal Posts
    • Case Study
    • Module Four: Review Questions
  • 5

    Module Five: Creating a Living Document

    • Creating a Living Document
    • What is a Living Document?
    • How Often is it Revised?
    • Who Will Be in Charge?
    • Change Management
    • Case Study
    • Module Five: Review Questions
  • 6

    Module Six: Keeping an Eye on Security

    • Keeping an Eye on Security
    • Password Rules
    • Needs Constant Monitoring
    • Keeping Information Confidential
    • Protecting Intellectual Property
    • Case Study
    • Module Six: Review Questions
  • 7

    Module Seven: Rules to Follow When Posting (I)

    • Rules to Follow When Posting (I)
    • Always Show Respect
    • Stop and Think Before You Post
    • Always Be Honest
    • Never Discredit or Talk Ill of Competitors
    • Case Study
    • Module Seven: Review Questions
  • 8

    Module Eight: Rules to Follow When Posting (II)

    • Rules to Follow When Posting (II)
    • Be Transparent
    • Act Like You Would in Real Life
    • Grammar and Spelling Still Counts
    • Never Post When You are Angry
    • Case Study
    • Module Eight: Review Questions
  • 9

    Module Nine: Benefits of Social Media

    • Benefits of Social Media
    • From Audience to Author
    • Builds Customer Loyalty
    • Speed and Flexibility in Communication
    • Two Way Communications
    • Case Study
    • Module Nine: Review Questions
  • 10

    Module Ten: The Pitfalls of Social Media

    • The Pitfalls of Social Media
    • Bullying
    • Group Think
    • Trolling
    • Remember, It is Out There Forever
    • Case Study
    • Module Ten: Review Questions
  • 11

    Module Eleven: Listen to Your Customers

    • Listen to Your Customers
    • They Provide Great Feedback
    • It Makes Them Happy
    • Improves Your Brand
    • Improves Product Development
    • Case Study
    • Module Eleven: Review Questions
  • 12

    Module Twelve: Wrapping Up

    • Wrapping Up
    • Words from the Wise

Investment

Investing in yourself is one of the best return on investments you can have.