Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this workshop, you should be able to:

  • Understand different social media platforms

  • Identify audience

  • Monitor and measure performance

  • Consider pros and cons before making decisions

Course curriculum

    1. Getting Started

    2. Workshop Objectives

    1. Facebook

    2. Pros / Cons

    3. Likes / Comments

    4. Posts / Links

    5. Tracking and Measurement

    6. Case Study

    7. Module Two: Review Questions

    1. YouTube

    2. Pros / Cons

    3. Channel

    4. Content and Voice

    5. Tags and Measurement

    6. Case Study

    7. Module Three: Review Questions

    1. Twitter

    2. Pros/ Cons

    3. Voice

    4. Tags and Links

    5. Tracking and Measurement

    6. Case Study

    7. Module Four: Review Questions

    1. LinkedIn

    2. Pros / Cons

    3. Optimize Search in Profile

    4. Groups and Links

    5. Tracking and Measurement

    6. Case Study

    7. Module Five: Review Questions

    1. Google+

    2. Pros / Cons

    3. Natural Search Links

    4. Strategy

    5. Tracking and Measurement

    6. Case Study

    7. Module Six: Review Questions

About this course

  • $25.00
  • 74 lessons
  • 0 hours of video content

Investment

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