Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. At the end of this workshop, you should be able to:

  • Understand different social media platforms

  • Identify audience

  • Monitor and measure performance

  • Consider pros and cons before making decisions

Course curriculum

  • 1

    Module One: Getting Started

    • Getting Started
    • Workshop Objectives
  • 2

    Module Two: Facebook

    • Facebook
    • Pros / Cons
    • Likes / Comments
    • Posts / Links
    • Tracking and Measurement
    • Case Study
    • Module Two: Review Questions
  • 3

    Module Three: YouTube

    • YouTube
    • Pros / Cons
    • Channel
    • Content and Voice
    • Tags and Measurement
    • Case Study
    • Module Three: Review Questions
  • 4

    Module Four: Twitter

    • Twitter
    • Pros/ Cons
    • Voice
    • Tags and Links
    • Tracking and Measurement
    • Case Study
    • Module Four: Review Questions
  • 5

    Module Five: LinkedIn

    • LinkedIn
    • Pros / Cons
    • Optimize Search in Profile
    • Groups and Links
    • Tracking and Measurement
    • Case Study
    • Module Five: Review Questions
  • 6

    Module Six: Google+

    • Google+
    • Pros / Cons
    • Natural Search Links
    • Strategy
    • Tracking and Measurement
    • Case Study
    • Module Six: Review Questions
  • 7

    Module Seven: Pinterest

    • Pinterest
    • Pros/ Cons
    • Pins and Boards
    • Traffic and Links
    • Tracking and Measurement
    • Case Study
    • Module Seven: Review Questions
  • 8

    Module Eight: Tumblr

    • Tumblr
    • Pros / Cons
    • Posting and Conversation
    • Links
    • Tracking and Measurement
    • Case Study
    • Module Eight: Review Questions
  • 9

    Module Nine: Flickr

    • Flickr
    • Pros / Cons
    • Expand Sharing
    • Discussion
    • Tracking and Measurement
    • Case Study
    • Module Nine: Review Questions
  • 10

    Module Ten: Snapchat

    • Snapchat
    • Pros / Cons
    • Audience
    • Ads
    • Tracking and Measurement
    • Case Study
    • Module Ten: Review Questions
  • 11

    Module Eleven: Instagram

    • Instagram
    • Pros / Cons
    • Niche and Quality
    • Hashtags
    • Tracking and Measurement
    • Case Study
    • Module Eleven: Review Questions
  • 12

    Module Twelve: Wrapping Up

    • Wrapping Up
    • Words from the Wise

Investment

Investing in yourself is one of the best return on investments you can have.